Valley View Villa - Logo & Sign Design

The following project consisted of creating a logo/brand that would eventually be used on a sign for the clients Airbnb housing sign. The client reached out requesting for a sign design that would showcase their Airbnb house as well as create a brand based on the cities culture and dynamic around its wine and grape vineyards. In order to get a great starting direction for this project I asked the client a list of questions while also mildly sketching some starter designs. As shown below this project went through a various set of designs before coming to its final outcome which was the design with "Valley View Villa," and the grapes with vines going across the oval.

First, I gave the list of sketches to the client to pick from and came up with a list of different fonts and color palettes for the client to pick from. For the most part I had free range with this project but was required to stick with the wine theme and name "Valley View Villa." Out of the font list given the client went with a more elegant, cursive styled font and went with color palette 4. Gathering these elements I came up with more concept sketches as shown below, each with a more minimal approach in order to highlight the name as the focal point of the sign. The clients did like some the scratch designs such as the pyramid shapes with the sun and border with grapes design. We came to an agreement that incorporating the grapes more so with natural elements would help showcase the culture much more of "wine-country" versus thinking too much outside the box with it. As the clients wanted guests to feel a warm, country aesthetic when booking and approaching the sign. "The guest should be able to step out on the deck with a fresh glass of wine, while watching the sunset over the wood line and gaining that true outdoors experience, while appreciating the towns craft for wine." These words lead me to be much more focused on natural aspects and transitioned the design with more elements from the grapes themselves. In doing so, using the vines for spacing and emphasis on the cultural aspects of the vineyards, I was able to tie these into the name and thus created the logo as seen below. One of my favorite parts from the this project was playing with each set of colors and seeing which helped further this overall theme and look of the design.